tag:blogger.com,1999:blog-63969915143012884152024-02-21T03:29:54.989-08:00B2B MEDIA ONEOur Media Tools And informational Services Are Poised To Give Your Business The Maximum Exposure It Needs In The World Of Internet Marketing.B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-6396991514301288415.post-30525415532022670762017-03-06T03:50:00.001-08:002017-03-09T13:16:54.630-08:00Internet Marketing <div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1BtuiM3ksa3jCA-6EFivLIrsA5NxPHUJmm9YNJOayqLSRcXyr3pkqDPIhfXYVLDZXrUgXlepVnTzjj33zHue-2eA-li9XUeA2nufOl7CtqLjSNH2otPciq_DZgVreK5IbKj9nJ_rVl5by/s1600/internet+marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Online Marketing" border="0" height="418" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1BtuiM3ksa3jCA-6EFivLIrsA5NxPHUJmm9YNJOayqLSRcXyr3pkqDPIhfXYVLDZXrUgXlepVnTzjj33zHue-2eA-li9XUeA2nufOl7CtqLjSNH2otPciq_DZgVreK5IbKj9nJ_rVl5by/s640/internet+marketing.jpg" title="Internet Marketing" width="640" /></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><b>"</b><a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">B2B</span></a> brands can make use of the </span><b><i><u><span style="color: #c00000; font-family: "verdana" , "sans-serif"; font-size: 12.0pt;">Internet</span></u></i></b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"> as a marketing tool
for promoting products and services thereby generating better <b>ROI</b> for
their businesses.<b>"</b></span></blockquote>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">These three categories- <a href="https://b2bmediaone.blogspot.com.ng/2017/02/7-important-tips-for-b2b-web-design.html"><span style="color: #cc0000;">website</span></a>, <a href="https://b2bmediaone.blogspot.com.ng/2017/03/linkedIn-steps-for-b2b-best-practices-In-2017.html"><span style="color: #cc0000;">social media</span></a>, and email- are used as <u><b><span style="color: #cc0000;">internet marketing</span></b></u>.</span></div>
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<b style="font-family: Verdana, sans-serif; font-size: 12pt;">Web marketing</b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"> involves promotional websites, internet advertising on search engines, affiliate marketing websites, e-commerce websites, and organic search engines with the use of search engine optimization or <a href="https://b2bmediaone.blogspot.com.ng/search/label/SEO"><span style="color: #cc0000;">SEO</span></a>.</span></div>
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<b style="font-family: Verdana, sans-serif; font-size: 12pt;">Social media marketing</b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"> involves using marketing and advertising strategies which include viral marketing with the use of social networking websites such as <a href="https://b2bmediaone.blogspot.com.ng/2017/03/linkedIn-steps-for-b2b-best-practices-In-2017.html"><span style="color: #cc0000;">Linkedin</span></a>, Medium, Facebook, Twitter, and YouTube.</span></div>
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<b style="font-family: Verdana, sans-serif; font-size: 12pt;">Email marketing</b><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"> uses advertising and promotional methods through email messages to existing and potential customers.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">A majority of the companies consider <b><span style="color: #cc0000;">internet marketing</span></b> in their marketing plan because of its lesser costs of distribution of information and the huge scope of audience.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">It also utilizes the use of online digital customer data management and electronic customer relationship management (ECRM)</span></div>
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<span style="background: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">Objectives Of Internet Marketing</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Generally, <b><span style="color: #cc0000;">Internet marketing</span></b> applies the internet technology to:</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />· Convey and promote the products or services of a company</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />· Online advertising and selling of products or services; and</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />· Making surveys and research for the company such as preferences and needs of its current customers and potential target audience.</span></div>
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<span style="background-color: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">Benefits Of Internet Marketing</span></div>
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<b>· Flexibility</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><b><span style="color: #cc0000;">Internet marketing</span></b> allows your business to be open and accessible to existing and potential customers 24/7 without worrying about fixed opening store hours or overtime costs of staff. It is also beneficial and convenient to your customers as they can browse for new products or services and place their orders at any time most convenient to them.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Wider Range of Market/Audience</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />With the use of <a href="https://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20DIGITAL%20MARKETING"><span style="color: #cc0000;">online technology</span></a>, you will be able to connect to potential customers globally. You will be able to advertise and sell products in any areas nationwide or other countries. You will be able to develop an import and export <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">business</span></a> without the hassles of building groups of distributors globally and the costs that come with it. But if you are into selling products or promoting services in other countries, see to it that your products are feasible for the local market and adhere to local business policies. This will include modification of the products to address the needs of the local market.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Customized Products and Services</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><span style="color: #cc0000;"><b>Internet marketing</b></span> will give you the opportunity to monitor your customers’ visits and preferences by generating customers’ profile and their purchasing history. By tracking your customers’ web visits, you will be able to have information about their needs; thus, will be able to produce offers that will answer their needs.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Customers’ Retention</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><a href="https://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20DIGITAL%20MARKETING"><span style="color: #cc0000;">Internet technology</span></a> has a system for developing and strengthening relationships with existing and potential customers, thus, increasing the retention degree of your customers. When a client has made an order from your online site, you can start a good relationship with that customer by sending a follow-up email to validate the order and thank the client for patronizing your goods. You can nurture this relationship by regularly sending emails to the customers with personalized offers and updates of the products. You can also encourage them to write reviews on your official <a href="https://b2bmediaone.blogspot.com.ng/2017/02/7-important-tips-for-b2b-web-design.html"><span style="color: #cc0000;">website</span></a>.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Cost Efficient</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />It is cheaper to promote and sell products compared to retail stores because you do not have any regular overhead expenses and costs of rentals and maintenance. You do not have to buy stocks for your display but only when a product is in demand. This will keep your inventory expenses low. Primarily, the <b>Internet</b> is a very abundant source of international audience and information is available anytime you want it, as quickly as you want and the cheapest way to promote and sell products and reach out to millions of potential clients.</span></div>
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<span style="background-color: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">Importance Of Internet Marketing</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">It is the aim of every entrepreneur to make their products or services known in the <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">business</span></a> world to generate good customer leads and sales. It may be hard for online business to be known and recognized as trustworthy and dependable one. Thus, the kind of marketing the entrepreneur utilizes can be a determinant for success or failure of the business.</span></div>
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<span style="background-color: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">The following are important factors in Internet marketing:</span></div>
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<b>· Business logo</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />One effective way to promote your <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">business</span></a> is through your company name; logo, color patterns, messages and other basic factors that will help your company and make potential customers remember your products or services.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Strengthening your Accessibility</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><b><span style="color: #cc0000;">Internet marketing</span></b> assures your existing and potential customers that you are accessible and committed to assisting them whenever they have some concerns, inquiries, and even problems regarding your products or services. <a href="https://b2bmediaone.blogspot.com.ng/2017/02/7-important-tips-for-b2b-web-design.html"><span style="color: #cc0000;">Blogging</span></a> and <a href="https://b2bmediaone.blogspot.com.ng/2017/03/linkedIn-steps-for-b2b-best-practices-In-2017.html"><span style="color: #cc0000;">social media</span></a> are methods that make your customers know that there is “someone” behind the website who will respond to them whenever the need arises.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Reaching your Target Audience</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />With the use of effective Internet marketing method, <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a> Brands can reach out to a bigger audience or customers even to those who are not used to utilizing online marketing methods. <b><span style="color: #cc0000;">Internet marketing</span></b> allows a customer to find your company when they try to browse for the products or services they need. It motivates people to make connections with your company through commenting on your blog or via the social media platform(s) that you are using, thus establishing a long lasting connection with your company after their first purchase from your company. This can lead to dedicated and loyal customers who can also promote your products or services to their families and friends.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Building your Company’s Reputation</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />There are many online marketing mediums you can use to promote your <b><span style="color: #cc0000;">B2B</span></b> brand, which allow your company to be known within the online communities, defining the nature of your <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">business</span></a>, and what your company can offer to customers. Always remember that customers tend to trust your company when you have an active and reliable website with updated posts and other active links to another social media sites.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<b>· Marketing tools are cost-efficient</b></span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />Using the <b><span style="color: #cc0000;">Internet marketing</span></b> method can save you a lot of money and time when compared to traditional marketing methods, and it has the ability to reach out to huge targeted audience or market to generate good <b><span style="color: #cc0000;">ROI</span></b> and consistent customer leads. Take note that bad Internet marketing can be detrimental and the right <a href="https://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000;">online marketing</span></a> that can be effective for your purposes of reaching good customer leads and sales will be your determinant for your success.</span></div>
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<span style="background-color: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">II. Planning and Developing your Internet Marketing</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">This article primarily aims at helping <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">B2B</span></a><b> brands</b> who want to be successful in their online ventures by choosing the best <u>marketing</u> tools that fit best their company’s goals. Internet marketing planning should be simple yet it can attract customers and make good sales.</span></div>
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<span style="background-color: teal; color: white; font-family: "helvetica" , sans-serif; font-size: 18pt;">Factors to Consider in Planning your B2B Brand Online</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /><a href="https://b2bmediaone.blogspot.com.ng/2017/02/7-important-tips-for-b2b-web-design.html"><span style="color: #cc0000;">Web designing</span></a> is considered as the basic skill you must learn to become successful in this online venture. You must learn the languages of HTML and XML and various web design software. This knowledge will help you create a web design to suit your customers’ needs and requirements.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />Aside from web design skills, you must learn and be creative with using colors as well as the font types and sizes. From these skills and know-how, you will be able to plan and develop a <a href="https://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">website</span></a> that will attract potential customers. For beginners and those who do not know about web designing, it may appear to be a complicated process with plenty of technical terms. Actually, the languages are easy to comprehend and there is available software to help you by providing you with templates. Or better still, if you feel you cannot do it, then you can find some professional web designers to do it for you.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span><br />
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<span style="font-family: Verdana, sans-serif; font-size: 12pt;">After a successful designing of your website, you will need to host it. This is where using the best web host like <a href="http://partners.hostgator.com/c/365249/177309/3094"><span style="color: #cc0000;">Hostgator</span></a>, Bluehost, namecheap,etc. come in.<o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"> <span style="font-family: Verdana, sans-serif; font-size: 12pt; line-height: 107%;">Web hosting is the process whereby a website is uploaded to the internet for people to see it.</span></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />This is another factor in <span style="color: #cc0000;">Internet marketing</span> that you have to produce a material or software to fit the needs of the customers. Web development entails a complex process because it needs to have several inputs. The process includes web content, affiliate marketing, and more.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />Product or Service Promotion Methods Online marketing applies methods that include search engine optimization (<a href="https://b2bmediaone.blogspot.com.ng/search/label/SEO"><span style="color: #cc0000;">SEO</span></a>) and famous sites to boost up its transparency. Promotions are generally placed on websites that have higher visibility and more traffic such as Google and other search engines. It needs basic and easy skills to promote your products or services.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />For any <b><span style="color: #cc0000;">Internet marketing</span></b> entity, selling product and promoting services are main tasks of any business owner. But even direct selling corporations are now utilizing the Internet to reach out to people and potential customers. They realize that with the internet, they can reach out to more and bigger market with fewer costs. Selling approaches depend on the type of <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">business</span></a> and generally the customers themselves inspire these methods.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br />Check out for the soon posted part two of this article.</span><span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><o:p></o:p></span></div>
<span style="font-family: "verdana" , sans-serif; font-size: 12pt; line-height: 107%;"><br />I hope you benefitted a lot from this article? and I am looking forward to sharing more with you.</span>B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-31431992228784602082017-03-03T07:13:00.000-08:002017-03-07T06:00:20.427-08:00LinkedIn Steps For B2B Best Practices In 2017<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW-UMhUNpf5Flc0LUC1ImRtugSYshIB9qZLHoZGc4ptNFmFCB6sqKg0Fat8umkf5sAqL1LY0KniZHBM4vej9QCY1tLpXmdo9OstsMMlwtiD2BUBu1esMkerzhNUu9ltDqGS-2_XNUbHvNB/s1600/LINKEDIN+IMAGE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiW-UMhUNpf5Flc0LUC1ImRtugSYshIB9qZLHoZGc4ptNFmFCB6sqKg0Fat8umkf5sAqL1LY0KniZHBM4vej9QCY1tLpXmdo9OstsMMlwtiD2BUBu1esMkerzhNUu9ltDqGS-2_XNUbHvNB/s640/LINKEDIN+IMAGE.jpg" width="640" /></a></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">With 433 million professional <b><u>online</u></b> users, <a href="https://www.linkedin.com/in/b2bmediaone/"><span style="color: #cc0000;">LinkedIn</span></a> has overtaken Twitter in terms of average monthly users. Today there are now more than 4 million company pages <a href="https://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000;">online</span></a>.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">And whilst LinkedIn may still be perceived as the preferred <a href="https://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000;">social media</span></a> platform for <a href="https://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a> companies, B2C companies continue to rely on the platform for sharing branded content, recruitment and talking to a more professional audience.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">This <a href="https://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content</span></a> provides best practice guidelines on appropriate employee conduct on <b><u>LinkedIn</u></b> and includes useful tips that can be used in your company’s <u><b>social media</b></u> policy.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">It also highlights potential risks and threats to your company pages and advises on appropriate moderation activities where necessary.</span></div>
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<b><span style="background: teal; color: white; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 107%;">Influencing Employee Conduct</span></b></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Companies are finding there is a fine line between the professional and the personal use of <b><u>LinkedIn</u></b> by employees.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Social media governance has become a growing concern for most HR departments and Communications teams.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Whilst employee profiles are self-managed, employee advocacy in terms of sharing the latest company news, achievements and industry articles can act to further enhance the reputation of the company as a whole. So, <u><b>LinkedIn</b></u> has become an extremely effective <u><b>B2B</b></u> <a href="https://b2bmediaone.blogspot.com.ng/search/label/MARKETING"><span style="color: #cc0000;">marketing</span></a> tool in this sense and its use is wider than ever.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">In order for employees not to blur the boundaries of personal and professional use, the following advice can be taken and incorporated into <b><u>social media</u></b> guidelines and governance:</span></div>
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<span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Remind employees of your social media policies regularly. Ensure your policy is clear in explaining their obligations.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Remove recently departed employees as admins to your company page. The management of company pages is often attributed to employee’s personal <a href="https://www.linkedin.com/in/b2bmediaone/"><span style="color: #cc0000;">LinkedIn</span></a> accounts, so it’s important to remove former employees – particularly any disgruntled leavers – ASAP.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Provide training on <b><u>LinkedIn</u></b>’s own guidelines regarding privacy and the setting up of secure accounts – their guidelines for this are very useful.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-size: 12.0pt; line-height: 107%; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-hansi-font-family: Calibri;">•<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Provide further guidance and training to Executives and key company spokespeople who may be required as part of their role to be more active across <a href="https://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000;">social</span></a> channels.<o:p></o:p></span></div>
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<b><span style="background: teal; color: white; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 107%;">Managing Risks To Company Pages</span></b></div>
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<b><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Exposure During Recent Data Leak</span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">There are approximately 4 million company pages on <a href="https://www.linkedin.com/in/b2bmediaone/"><span style="color: #cc0000;">LinkedIn</span></a>, which means there are at minimum 4 million employees who are registered as ‘admins’. And admin has access and rights to manage all aspects of the company page.</span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">During a recently publicized <b><u>LinkedIn</u></b> data breach (one that resulted in 117 million usernames and passwords being leaked and for sale on the dark web), serious issues around data protection and privacy emerged.</span><br />
<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><br /></span> <span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Should the sale of user data fall into the wrong hands, it becomes far more damaging to an organization if that user happens to be the manager of their company page.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">With account takeovers, impersonation accounts, and faux profiles becoming more of an issue, the breach increases the risk of account takeover at this point in time.</span></div>
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<b><span style="font-family: "helvetica" , sans-serif; font-size: 14pt; line-height: 107%;">The advice To Take</span></b></div>
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<li class="MsoNormal"><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Remind employees who have admin rights to change their passwords as a priority. Whilst the data breach occurred in 2012, it is still recommended to amend passwords for any admin user for both personal and company protection.</span></li>
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<li class="MsoNormal"><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">Ensure employees are aware of and are using LinkedIn’s ‘two step’ verification layer for additional security. Instructions can be found on the LinkedIn website, but this additional security step will send verification codes to a stored mobile where LinkedIn does not recognize the signing into an account from a device not recognized.<o:p></o:p></span></li>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><a href="https://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">Content</span></a> moderation on <b><u>LinkedIn</u></b> is the management of content on your own Company or Brand page or on posts made to external LinkedIn Groups.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Comments can no longer be moderated on company or brand pages, but they can be reported if they exist on LinkedIn Groups. Users usually follow companies and rarely go back to the company page to review posts, as the posts are usually viewed from their own news feed. The largest risk area for inappropriate posts being made to a company page is through employees or third party agencies responsible for the <b>content</b> of these pages. If any comment is made on a post that is damaging to the brand or company, the original post can be removed.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Opinions should be allowed online, if the comments are not high risk, it may be that an alternative suggestion would be to re-order the posts on the company page (which is possible by an admin user) so that the sensitive post appears lower down.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">If inappropriate content or comments do occur, the below section highlights the reporting tools that can be used to remove inappropriate content contravening <b><u><span style="color: #cc0000;">LinkedIn</span></u></b>’s community guidelines.</span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">1. Spam<o:p></o:p></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">3. Inaccurate profiles</span><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">4. Fake Profiles</span><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">5. Inappropriate groups</span><span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;"><o:p></o:p></span></div>
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<span style="font-family: "verdana" , "sans-serif"; font-size: 12.0pt; line-height: 107%;">It is also possible to report inappropriate comments within a group.</span></div>
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<b><span style="font-family: "helvetica" , sans-serif; font-size: 14pt; line-height: 107%;">Removing Deviant Comments</span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;"><b>LinkedIn</b> has removed the ability to report a comment, which used to be a feature whereby any visitor with an account could report an inappropriate comment.</span></div>
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<b><span style="background: teal; color: white; font-family: "helvetica" , "sans-serif"; font-size: 18.0pt; line-height: 107%;">Other Areas of Risk</span></b></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Fake profiles have become a growing area of concern, particularly for many high profile individuals – professional and those in the public eye. Because LinkedIn profiles are public and rank in the search results, it is recommended that HR departments and Communications keep an eye out for imposter accounts and report them through <a href="https://www.linkedin.com/in/b2bmediaone/"><span style="color: #cc0000;">LinkedIn</span></a>.</span></div>
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<span style="font-family: "verdana" , sans-serif; font-size: 12pt;">Also, adult content and graphic sexual content is not permitted on LinkedIn, so no company or brand should have any images of this nature on their pages.</span></div>
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B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-72496415184007241032017-02-15T06:35:00.001-08:002017-03-07T06:00:51.313-08:004 Features Of A Successful B2B Blog<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSbMiQeLRcOkfQDm-_Cm5guCZUipl4kXQlrldN2JzXkYtd22abvkBs-I1IAoPRV3-BJKnJXKkzE9xSy1n0slEtgJZpnxiJQ_jXJImJfTmJqRQlzwP5Nv2E8WkOf6m8XjDgM9rMivmvIXIC/s1600/in+im12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="B2B Blog" border="0" height="424" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSbMiQeLRcOkfQDm-_Cm5guCZUipl4kXQlrldN2JzXkYtd22abvkBs-I1IAoPRV3-BJKnJXKkzE9xSy1n0slEtgJZpnxiJQ_jXJImJfTmJqRQlzwP5Nv2E8WkOf6m8XjDgM9rMivmvIXIC/s640/in+im12.jpg" title="features of a successful B2B blog" width="640" /></a></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="color: #101010; font-size: 16pt;">"All </span><span style="color: #cc0000; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/ENTREPRENEUR%20%26%20START%20UP" style="font-size: 16pt;"><span style="color: #cc0000;">business</span></a>'</span><span style="color: #101010; font-size: 16pt;"> blogs possess one main purpose in common which is the end result-they are there to make profits."</span></span></blockquote>
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<span style="background-color: white; color: #101010; font-family: "times" , "times new roman" , serif; font-size: 16pt;">For this sole reason, the owners of these sites are motivated beyond just their passion for the subject matter on which their content is based.</span></div>
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<span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 16pt;"><span style="color: #101010;">Having a </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">blog</span></a><span style="color: #101010;"> for your business is, in fact, a serious business because both large and small companies in their </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000;">online marketing</span></a><span style="color: #101010;"> </span><span style="color: #cc0000;">campaign</span><span style="color: #101010;"> are using these platforms as a marketing base of operations in the </span><a href="http://b2bmediaone.blogspot.com.ng/2016/11/internet-marketing-internet-marketing_2.html"><span style="color: #cc0000;">internet</span></a><span style="color: #101010;"> terrain.</span></span></div>
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<span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 16pt;"><span style="color: #101010;">As this platform is experiencing growth and becoming more it has also made it easier for many entrepreneurs who are technically challenged to dare to enter into the world of </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/DIGITAL%20MARKETING"><span style="color: #cc0000;">digital marketing</span></a><span style="color: #101010;">.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; color: #101010; font-size: 16pt;">That being said, irrespective of the size of your business, there are certain features your site must possess if you intend your blog to be successful and the end result? Increase your </span><b style="color: #101010; font-size: 16pt;">ROI</b><span style="background-color: white; color: #101010; font-size: 16pt;">.</span></span></div>
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<span style="background: white; font-family: "times" , "times new roman" , serif; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">And these are the features common to </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a><span style="color: #101010;"> blogsites that have more degree of a success in the world of blogging whether they are offering products or services.</span></span></div>
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<span style="background-color: teal; color: white; font-family: "times" , "times new roman" , serif; font-size: 18pt;">Well Defined Message</span></div>
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<span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 16pt;"><span style="color: #101010;">Maintaining focus and having consistency are vital key points to note when passing a message about the particular product or service that you offer to your target audience as they visit your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">blog site</span></a><span style="color: #101010;">. Consequently, all the activities on your site should be of relevance to what your blogsite is all about.</span></span></div>
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<span style="background-color: white; color: #101010; font-family: "times" , "times new roman" , serif; font-size: 16pt;">Keeping your site users more focused this way will help make them more receptive to the promotional pitches or product/service you offer.</span></div>
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<span style="background-color: teal; color: white; font-family: "times" , "times new roman" , serif; font-size: 18pt;">Provide Useful Information</span></div>
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<span style="background-color: white; font-family: "times" , "times new roman" , serif; font-size: 16pt;"><span style="color: #101010;">"The very basis why people visit a </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">blog site</span></a><span style="color: #101010;"> is to get useful content that will be of help to them."</span></span></blockquote>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">By adding insightful and helpful information you stimulate your visitors</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">’</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> thoughts which actually engage them further. And in the end, they are most likely to be converted into leads as well!<o:p></o:p></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">And they will be inclined to bookmark your site for their next visit for more value added information or positioned as </span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">brand ambassadors</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> to refer people to your <b>blog</b>.<o:p></o:p></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">The main focus here again is that the information you are offering should be relevant to the </span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">core theme</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> of the site and educational as well. <o:p></o:p></span></span></div>
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<span style="background: white; color: #101010; font-family: "times" , "times new roman" , serif; font-size: 16pt; line-height: 22.8267px;">By this you are showing your target audience why they need the product or service you are offering.<o:p></o:p></span></div>
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<span style="background: white; font-family: "times" , "times new roman" , serif; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">Doing </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/ENTREPRENEUR%20%26%20START%20UP"><span style="color: #cc0000;">business</span></a><span style="color: #101010;"> generally is a win-win thing which is all about giving (valuable </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content</span></a><span style="color: #101010;">) and taking (purchases). But sometimes, you will mostly likely give more on your part before you will be rewarded with a sale.</span></span></div>
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<span style="background-color: teal; color: white; font-family: "times" , "times new roman" , serif; font-size: 18pt;">Allow Room For Interaction</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; font-size: 16pt; line-height: 22.8267px;">Connecting with your site</span><span style="background: white; font-size: 16pt; line-height: 22.8267px;">’</span><span style="background: white; font-size: 16pt; line-height: 22.8267px;">s users on a personal base is usually what takes your relationship with them to another level.</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> </span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">It is no news that getting your readers engaged is the first step in getting them to be more actively involved </span><span style="background: white; font-size: 16pt; line-height: 22.8267px;">which</span><span style="background: white; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;"> is where </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">blogs</span></a><span style="color: #101010;"> are unique because they allow sites</span></span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">’</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> users to leave comments and actually participate in discussions or exert an influence by voicing out their satisfaction/opinion.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">This is what bloggers will want to so encourage.</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span></span></blockquote>
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<span style="background-color: teal; color: white; font-family: "times" , "times new roman" , serif; font-size: 18pt;">Constantly Add Fresh Content</span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">Obviously, updating your site by adding fresh contents is not only good for </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SEO"><span style="color: #cc0000;">SEO</span></a><span style="color: #101010;"> (search engine optimization), but for readers</span></span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">’</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> satisfaction too. Your visitors need a reason to constantly revisit your site which is where adding fresh content comes handy.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">I know it is easier said than done that frequent posting is very vital for the success of your </span><span style="background: white; font-size: 16pt; line-height: 22.8267px;"><span style="color: #cc0000;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content marketing</span></a> campaign</span></span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">. It is </span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">the</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> </span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">single hardest thing</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> to do for most bloggers which are why many end up quitting.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">Achieving results within a short term frame is not attainable for most. And posting efforts may even take longer to yield results given that you are asking visitors to </span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">“</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">part with their hard-earned income.</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">”</span></span></div>
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<span style="background: white; font-family: "times" , "times new roman" , serif; font-size: 16pt; line-height: 22.8267px;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a><span style="color: #101010;"> companies find that though they are ultimately blogging to make returns, they must place the need of their prospective buyers first before they will attempt any promotional effort. <o:p></o:p></span></span></div>
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<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">Visitors can easily be distracted by others things vying for their attention online.</span><span style="background: white; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">So it is therefore essential for </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a><span style="color: #101010;"> entrepreneurs and companies alike to attract and retain visitors</span></span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;">’</span><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"> attention when they visit their blogs.</span></span></div>
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<span style="background: white; font-family: "times" , "times new roman" , serif; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">The 4 reviewed features aformentioned above are sought out by </span><a href="http://b2bmediaone.blogspot.com.ng/2016/11/internet-marketing-internet-marketing_2.html"><span style="color: #cc0000;">internet</span></a><span style="color: #101010;"> users and it is these blogging practices that help retain their interests.<o:p></o:p></span></span></div>
<span style="font-family: "times" , "times new roman" , serif;"><span style="background: white; color: #101010; font-size: 16pt; line-height: 22.8267px;"><br /></span><span style="background: white; font-size: 16pt; line-height: 22.8267px;"><span style="color: #101010;">Experiencing any degree of success as a </span><b style="color: #101010;">B2B</b> <a href="http://b2bmediaone.blogspot.com.ng/search/label/ENTREPRENEUR%20%26%20START%20UP"><span style="color: #cc0000;">company</span></a><span style="color: #101010;"> can be attributed to how well you apply these characteristics and in the end, your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content marketing</span></a><span style="color: #101010;"> effort is bound to yield promising </span><b style="color: #101010;">ROIs</b><span style="color: #101010;">.</span></span></span></blockquote>
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B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-31678448725544837992017-02-12T23:52:00.000-08:002017-03-07T06:01:58.998-08:007 Important Tips for B2B Web Design<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtwxJsCNC24_oQnNbW2dDdzvNVn29y7_3-0mVfG3P9SlsPAcaGWhICHI3jowajdlzkA_8t4WFiijNzWxyP5AHh7E0HiX_2YFF6NJbjB9jKfktlWpnhc2ea3wH_Pz65nqsNChB7cQQ-UZiF/s1600/aweb.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="web design tips" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtwxJsCNC24_oQnNbW2dDdzvNVn29y7_3-0mVfG3P9SlsPAcaGWhICHI3jowajdlzkA_8t4WFiijNzWxyP5AHh7E0HiX_2YFF6NJbjB9jKfktlWpnhc2ea3wH_Pz65nqsNChB7cQQ-UZiF/s640/aweb.jpg" title="7 Important Tips for B2B Web Design" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">7 Important Tips for B2B Web Design</td></tr>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">When creating your</span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #cc0000;"> </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="text-decoration: none;"><span style="color: #cc0000;">B2B</span></span></a></span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;"> </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/WEB%20MARKETING"><span style="text-decoration: none;"><span style="color: #cc0000;">website</span></span></a><span style="color: #101010;">, you will get to avoid taking unnecessary steps that don’t add to the overall success of your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="text-decoration: none;"><span style="color: #cc0000;">business</span></span></a><span style="color: #101010;">.</span></span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"><o:p></o:p></span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">Within the </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20DIGITAL%20MARKETING"><span style="text-decoration: none;"><span style="color: #cc0000;">online digital marketing</span></span></a><span style="color: #101010;"> parlance, these necessary tips will be very helpful if observed and the bottom line is to have more impact on your target audience.</span></span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">Right Choices Of Colour Combinations</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">You don't want your audience to strain their eyes before they can read your message, so red text on a blue background is no good for them. Also, any color (except white) on a black background, light text on white backgrounds and dark text on dark backgrounds are wrong combinations.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">It is very necessary to observe this rule especially if a lot of text is used because it is very vital that your message is easy to read and doesn't hurt people's eyes. But very often, red text on a blue background has been on the use a lot, even though it is a wrong choice of colour combination in </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="text-decoration: none;"><span style="color: #cc0000;">B2B</span></span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> </span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/BUSINESS%20BLOG" style="color: #cc0000;">web designing</a><span style="color: #101010;">.</span></span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">Too Much Popup Windows</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">One of the most annoying things ever seen when visiting some of the </span><span style="color: #cc0000; font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="text-decoration: none;"><span style="color: #cc0000;">B2B</span></span></a> <a href="http://b2bmediaone.blogspot.com.ng/search/label/WEB%20MARKETING"><span style="text-decoration: none;"><span style="color: #cc0000;">websites</span></span></a></span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> today is too much of a popup window.</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">This overused website tool can be found on some big sites I do not want to mention.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">You get too much of it upon your visit to these sites that clouds your original intent of visiting the site- the content. This is distracting, and will usually cause </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/WEB%20MARKETING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="text-decoration: none;"><span style="color: #cc0000;">website</span></span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> users to leave a site with lots of popup windows.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Someone noted this very important point and I subscribe to it. He said if your free web host gives you the option to choose between a banner in a popup window or a banner at the top of the page select the one on the page. And if they don't do anything else but popup adverts only, then it is high time you subscribe to a new web host.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">Decide Between Compatibility And Technology</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">It does more arm to your site than good if your site uses more tools like java clocks and menus with sounds which make your website to load slower in browsers. The bottom line is increased bounced rates and fewer click throughs.</span></div>
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<b><i><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">"Of course, you might think using those tools makes you appear more smarter, but that is ironic on your part.”</span></i></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Likewise, just because others borrowed what is used in some other </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="text-decoration: none;"><span style="color: #cc0000;">B2B</span></span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> websites, and usually, it don't really add any improvement to their websites, doesn't mean you should.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">And finally, you know some browsers don’t even support them either so it does not really worth trying it out while </span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/BUSINESS%20BLOG"><span style="color: #cc0000;">designing</span></a><span style="color: #cc0000;"> </span></span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">your B2B </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/WEB%20MARKETING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000;">website</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">No Too Many Screaming Adverts</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Too many a website is all laid up in many adverts!</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">Upon your visit to a site and then one of the pages, 2 banners are at the top with some text underneath are there screaming at your face.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">And if they also allow affiliate programs in their sites like Google adsense affiliate program, amazon.com affiliate program, and other types of affiliate programs? then, they will be all laid with different banners. And then lastly, at the bottom, you have some other popup ads.</span></div>
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<b><i><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">“Although it may be tempting to have more adverts in order for one to make more money, but money is never made that way.”</span></i></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Having some few highly targeted ads can put more money into your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">business'</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> pulse order than distracting your visitors with bunch of unwanted ads and then defeating the purpose why they initially visited your web site which may makes them leave, either.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">Reduce Movement Of Things</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">The first and foremost thing you should try and remember when </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BUSINESS%20BLOG" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">designing</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> a </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">B2B</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> web site is to maintain a consistent design. An exceptional case is the design of the main.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">If your site is irregular by moving things around your site's navigation or if the pages are all completely different from each others, you will get your visitors confused. And sometimes they might think otherwise that they have vacated your site, or sometimes finding the link back to your </span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/WEB%20MARKETING"><span style="color: #cc0000; text-decoration: none;">website's</span></a></span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> home page might be difficult for them.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Consistency is the game here so try making use of technologies like frames and tables throughout your site to maintain consistent navigation and your visitors will be please with your site.</span></div>
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<span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">No Overcrowded Scree</span><span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 16pt;">n</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">A very important thing to do when </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BUSINESS%20BLOG" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">designing</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> your website is to leave a bit of space. Even though screen space is precious and you want to try and make the best use of it, try to leave some blank space, leave some margins, use shorter paragraphs and don't fill up the screen with animated GIFs.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Creating more space in your site will make it look "clean"and "open" and your sites visitors will welcome it.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">In </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">business</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> you do want to avoid anything that breaks the link between you and your customers so, you do not want to divert your site visitors' attention away from your content Using animated GIFs. The content is what they are originally at your site for.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">Proper Navigation</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Don’t make this common mistake of thinking that your sites visitors know exactly where to find what they are looking for on your site when </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BUSINESS%20BLOG" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">designing</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">B2B</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> web site. You must make sure that the people visiting your site know where to find every piece of information.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Use proper descriptive navigation links. You can obviously use link back to your homepage and interlinks pointing to your other pages.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">You can also possibly include a search function box in your site which is not difficult to put in place.</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">Here are sites in which you can obtain free site search widget from: Google, Everwebcodebox, Freebyte, Freefind, etc.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt; line-height: 115%;">I trust these tips and many more out there you can dig out are all poised to give your website visitors more and more reasons why they should not leave your site easily. And in the end they will glad and thankful they visited your site, and would want to do</span><span style="background-color: transparent; color: #101010; font-family: "sans serif" , serif; font-size: 16pt; line-height: 115%;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000; text-decoration: none;">business</span></a></span> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">with you.</span></span></div>
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B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-48907852149446539242017-02-12T16:46:00.001-08:002017-03-07T06:05:24.805-08:004 B2B Public Relation Strategies For A ONLINE DIGITAL WORLD<div class="separator" style="clear: both; text-align: center;">
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">Maximizing Media Exposure with <a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000; text-decoration: none;">Social Networking</span></a> and web 2.0.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">In the terrain of social networking and Web 2.0, </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">Public relations strategies</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> have been reared and nurtured.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">And so, it is the dream of any </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">B2B</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> owner to be engaged in the best online media platform in which their expertise and </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">business</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> are exposed to their prospective target markets.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">But how you revolutionize your </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">ROI</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> and position your </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">B2B </b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">favorably in the front of prospective clients, customers and colleagues can be dependent on how you utilize the free publicity and the additional media queries alone placed at your disposal.</span></div>
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<b><i><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">"While waiting for the pool of calls that will come or will not come in or do you just sit by the phone? Do you blow the trumpets of your fantastic coverage to all those in your contact?"</span></i></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">One key that deems necessary if you want to stretch a little of your media attention along the way is to maximize your media exposure.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Since the advent of </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">online digital media</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">, new ways of maximizing </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">PR</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> have been emerging.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">The incredible amounts of traffic being pulled by </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">social networking sites</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> are acting as their own media vehicle for savvy </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">business</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> owners.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Well done correctly, social networking can breathe new life into your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">media</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> attention, causing your brand and product/service awareness to go viral, and position you in front of your existing customers, new prospects, quality leads, and </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">brand advocates</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Use these social networking </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">public relations</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> tips that will help expand your brand recognition and possibly, help invite more </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">brand advocate</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> your way.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">These strategies are simple and highly useful.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">1. Create a Blog About It</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Any time you get a media attention, be sure to have it mentioned in your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">blog</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">Have a link pointing to whoever mentioned you or the publication and chant their praises.)</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Use the appropriate keywords for </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SEO" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">SEO</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> (search engine optimization) that will bring in new leads and get your name identified with that topic.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Casually, you can also talk with honesty in a blog about the emotional side of being featured in a media platform; your </span><span style="color: #101010; font-family: "sans serif", serif; font-size: 16pt;">behind-the-scenes observations and excitement can also be shared.</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">By this, you help to show how truthful you are about your personality and you’re easily spotlighted as a good person for other media to have a call upon you.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">For information on how to create a blog check out this </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">post</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">2.</span><span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;"> Create A Video Blog To Gain More Media Exposure</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Tips and information related to your Brand and Product/Service can further be converted to a video </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">blog</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">When done well, it can phenomenally drive more traffic to your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">website</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">If you were featured somewhere else in a print publication, converting it to a video will make of it an awesome welcome idea.</span></div>
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<span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">3. Make Use Of RSS Feeds To Share Your Post With A Larger Audience</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Link your blog’s RSS feed to social networking sites so that more people can start reading about your media appearances and other </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">PR</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">A great advantage of using an </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">RSS feed</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> is that it does the work of autopilot posting for you! </span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"><i><b>"So you just sit back and relax while your message goes on a Roller Coaster Ride right into the front of a wider audience."</b></i></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">So if you share good news about a </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">media</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> mention, more people are gonna learn about it. </span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">The impact of <b>RSS feeds</b> is exponential.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">More information is out there about this awesome tool to take advantage of on the </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">internet</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<i style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">"You should consider using <b>RSS feeds</b> your automated <b>public relations</b> department"</i></div>
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<span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">4. Your Database Should Know</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Having a nice party is not wrong! In fact, a wise advice is to always court attention from the media.</span></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">So, sometimes it is necessary for people to see us in the spotlight. You can send out a humble but compelling message to your contacts inviting them to have a look out for your great <b>PR</b>.</span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"><br />
</span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">Embed a link to your <a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000; text-decoration: none;">blog</span></a> or the site where the experience is talked much about in details.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">One of the best gifts you can give to your media exposure, reinventing its existence is by sharing it on the </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20DIGITAL%20MARKETING" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000; text-decoration: none;">online digital marketing</span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> platform, even though you have the best </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">PR</b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> that is definitely worth the applause. It doesn't just stop there.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">A note to remember!</span></div>
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<i style="background-color: transparent;"><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt; line-height: 115%;">"Making a sales pitch is not the idea here, but rather it's a thumb up to your great</span></i><i style="background-color: transparent;"><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt; line-height: 115%;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">public relations</span></b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">."</span></span></i></div>
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B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-83074888336402115312017-01-17T00:31:00.002-08:002017-03-07T06:11:31.954-08:008 Things To Do To Generate Content For Your B2B INTERNET MARKETING CAMPAIGN<div align="center" class="MsoNormal" style="text-align: center;">
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">To generate Contents for <b>B</b></span><b style="color: #101010;">2B</b><span style="color: #101010;"> companies for </span><a href="http://b2bmediaone.blogspot.com.ng/2016/11/internet-marketing-internet-marketing_2.html"><span style="text-decoration: none;"><span style="color: #cc0000;">online marketing</span></span></a></span><span style="color: blue; font-family: "sans serif" , "serif"; font-size: 16.0pt;"> </span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">purposes is not as different from that of b2c companies except for their target audiences- They are marketing to other companies.</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">86% of </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a><span style="color: #101010;"> organizations compared to 77% of b2c organizations use content marketing for their brand awareness. And so with that, the content you generate must be of a high quality.</span></span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">As against the use of Banners, there is a high competition among companies for who will produce the most engaging and effective </span><b><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content</span></a></b><span style="color: #101010;"> for a larger market share.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Here are nine pre-steps, and yet important, to take before generating your content.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">1. Avoid Negative Influences</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Have a right state of mind by avoiding internal and external conflict with others. Avoid being in a noisy place.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Go to a quite place where others can’t reach you. As you know, if you stay around a sad person there is every tendency you too will become sad.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">One very vital key action to take in your</span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #cc0000;"> </span></span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #cc0000;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content marketing campaign</span></a> strategy</span></span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> is to make sure you rid yourself of all worries and anxiety and let go of your past.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">“The true definition of mental illness is when the majority of your time is spent in the past or future, but rarely living in the realism of NOW.” This is a quote from Shannon L. Alder.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">And if need be, seek the help of a trained and licensed psychologist or psychiatrist.</span></div>
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<span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">2. Aid Your Thinking Capacity With A Positive Environmen</span><span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 16pt;">t</span></div>
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<li><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt; text-indent: -0.25in;">Do you like traveling and touring? Take a trip to somewhere that will inspire you.</b></li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrtg9hJF8mC1c9tdudma3GjbX04B3TJqs53xpG8lCOzX8gXyJhv5mvQXgM8MyFT29jludm3UQWwjvL86qCbWP0fC9gJZMzFFT2fYYpSXsoIlwfDBMAKgEUx05jJ9WzJ610hGxd6LhgDBNN/s1600/023.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="travels inspires content" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrtg9hJF8mC1c9tdudma3GjbX04B3TJqs53xpG8lCOzX8gXyJhv5mvQXgM8MyFT29jludm3UQWwjvL86qCbWP0fC9gJZMzFFT2fYYpSXsoIlwfDBMAKgEUx05jJ9WzJ610hGxd6LhgDBNN/s1600/023.jpg" title="travels helps generate content" /></a></div>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"> </span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">“Travelling inspires me”, says Stephanie Storey Author of Los Angeles Times Bestseller, MFA in Creative Writing, TV/NEWS Producer. “It gives me the drive and passion for writing.”, “It also feeds my imagination with new images, new people, and new places.”</span></div>
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<li><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt; text-indent: -0.25in;">It is no new thing that colours affect the way we act. Use The Right Mix OF Colours.</b></li>
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<span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;">So if you have a secluded room or office where you use for writing, make sure you have the walls painted with light and calm colour combination that are not too bright has a way of helping the brain cells to be calm. Colours affect the way we react.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">“Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clearer thoughts, while soft blues will calm the mind and aid concentration. Consequently, it is serene and mentally calming.” excerpt by </span><span style="font-family: "sans serif" , serif; font-size: 16pt; text-decoration: none;"><span style="font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://www.colour-affects.co.uk/psychological-properties-of-colours" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="color: #cc0000;">Colour-Affect</span></a>.</span></span></div>
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<li><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt; text-indent: -0.25in;">Use Music To Suit Your Nerves.</b></li>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">Music makes you smarter, happier, motivated, and concentrated, and more productive when writing your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content</span></a><span style="color: #101010;">. The mood you are at any given time will determine the content you produce.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">From the medical point of view, a study by </span><a href="http://www.sciencedirect.com/science/journal/03043940" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="text-decoration: none;"><span style="color: #cc0000;">Science Direct</span></span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> showed that after hearing a short piece of music, participants were more likely to interpret a neutral expression as happy or sad to match the tone of the music they heard.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 16pt;">3. Learn From Others</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Joining online or offline Forums or communities, reading other people’s posts, books, and magazines, attending seminars and conferences, and subscribing to emails and webinars can spark off ideas in your head.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Seeing things from others perspective broadens your understanding about a given subject. You never can tell what you might come up with.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Again as you know, we can never learn too much. There is an old African proverb that says <b>you cannot stay in one place to watch a masquerade’s dance</b>.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Check out other posts:</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #cc0000;"><a href="http://b2bmediaone.blogspot.com.ng/2017/02/4-features-of-successful-b2b-blog.html">4 Features Of A Successful B2B Blog</a></span></span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/2016/11/10-social-media-marketing-tips-for.html"><span style="color: #cc0000;">10 Social Media Marketing tips For A B2B Owner</span></a></span></div>
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<span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">4. Use A Paid Or Free PLR (Private Label Right) Content For Your Pos</span><span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 16pt;">t</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">But be careful some might be copied content from other </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">websites</span></a><span style="color: #101010;"> or some might have been downloaded by others from the same source. So consult due diligence when searching out the best sites to get good contents from.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Use recently developed contents, written by a reputable author, and published in a limited circulation-</span><a href="http://www.problogger.net/how-to-use-private-label-rights-to-get-content-for-your-blog/" style="font-family: "Sans serif", serif; font-size: 16pt;"><span style="text-decoration: none;"><span style="color: #cc0000;">problogger.net/how-to-use-private-label-rights-to-get-content-for-your-blog/</span></span></a><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">There are many tools/sites like VIRANTE, DUPLICHECKER, COPYRIGHTSPOT etc, which are out there to help you check out the authenticity of that content, that is if a </span><b style="color: #101010; font-family: "Sans serif", serif; font-size: 16pt;">PLR</b><span style="font-family: "sans serif" , serif; font-size: 16pt;"> <a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content</span></a><span style="color: #101010;"> has been duplicated.</span></span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">5. Hire A Freelancer To Write For You</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">In content marketing</span></a><span style="color: #101010;"> world delegating the tasks you can’t handle helps to free you from unwanted attentions and leaves you out to focus on your core competence.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Let’s face the fact, you can’t do everything otherwise you might as well burn out.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 16pt;">6. Eat The Right Diet To Aid Your Brain Function</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"><b><i>“When the brain is deprived of the right nutrients it needs to function properly, it kills productivity.”</i></b></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> As they say, you are what you eat. And I will say if you are dull, then it may be from what you eat. Stay away from junk foods that clog the veins and arteries.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">If you don’t know what to eat for a <b>better mental performance</b> then I suggest you seek the service of a certified nutritionist.</span></div>
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<span style="background-color: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">7. Drink Enough Water To hydrate Your Brain</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">The brain contains around 80% of water. The aim here is to prevent a shortage of the water in the brain. Medically, drinking a glass of water can make your brain work 14% faster. You can still dig around this study in other </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/BLOGGING"><span style="color: #cc0000;">websites</span></a><span style="color: #101010;"> for further understanding.</span></span></div>
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<span style="background: teal; color: white; font-family: "sans serif" , serif; font-size: 18pt;">8. Sleep Is An Antidote For Stress</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt; text-indent: -0.25in;">So Always take at Least a Nap. </span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt; text-indent: -0.25in;">Re-energize your brain cells and clear out some waste in there by taking out time to rest at least a little.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Don’t burn out yourself with work. It is not a bad idea to always say “time out”. Support your learning process and revitalize your memory by how you utilize your break hour for some nice napping.</span></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;">These tips and much more you can get from elsewhere are really vital for your </span><a href="http://b2bmediaone.blogspot.com.ng/search/label/CONTENT%20MARKETING"><span style="color: #cc0000;">content marketing campaign</span></a><span style="color: #101010;">.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">I hope you enjoy this tutorial?</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">What’s your take on it?</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt; line-height: 107%;">I will like to hear from you in the comment box.</span></div>
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B2B MEDIA ONEhttp://www.blogger.com/profile/10151134572261269511noreply@blogger.com0tag:blogger.com,1999:blog-6396991514301288415.post-38797617679072124362016-11-17T01:33:00.001-08:002017-03-07T06:17:04.042-08:0010 Social Media Marketing Steps For A B2B Owner<div class="separator" style="clear: both; text-align: center;">
<a href="http://b2bmediaone.blogspot.com.ng/2016/11/10-social-media-marketing-tips-for.html"><img alt=" Online media Marketing Steps" border="0" height="371" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxXrl1ZfU4TVf0LmkHAiWyjKdV84KgyZSCmmv40dSRGz0qFZnsQKpKvqpESzoj6geaK5Yc2XjBNove7Uzimr-IoojRPzIFBvyz6mDoF6CjaHZaP5t3MYezMVsK9dedpxR-uIUzH9cc1Qnn/s640/tree-200795_640.jpg" title="10 Social Media Marketing Steps for a B2B Owner" width="640" /></a></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">While many</span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a></span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">has taken advantage of</span> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000; text-decoration: none;">social media</span></a></span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">which has immensely improved their businesses, your own</span> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">business </span></b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">should not be left out too?</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Social media platforms like Linkedin and Twitter has passed the test over and over again to be of great help and indispensable assets to</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">B2B</span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">entrepreneurs.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">However, failure to use</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">social media</span> </b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">best practices by some companies has resulted to them not reaping the optimal values.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">If done correctly, social online Media can be a great tool for</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">B2B</span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">owners. Your</span> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000; text-decoration: none;">online marketing</span></a></span></b> </span><b><span style="color: #c00000; font-family: "sans serif" , serif; font-size: 16pt;">strategy</span></b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">must follow best practices for you to reap the benefits of using <b>social media</b>.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Follow me as I lay down the 10</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">Social Media tips</span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">that can be of benefit to your busine<a href="https://www.blogger.com/null" name="more"></a>ss.</span></span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Content Should Be Effective</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">It is no news that content is king in</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">content marketing</span></b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">. So in <b><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000;">social media</span></a></b></span></span><b><span style="color: #c00000; font-family: "sans serif" , "serif"; font-size: 16.0pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">marketing</span></span></b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">terrain, it is still true that that popular saying is no out of place.</span> </span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Your well-crafted content will build your credibility and your credibility coupled with integrity will build trust between you and your audience.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Saying things of value will leave an impact on your</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">target market</span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">which will then help to “convert them to your prospects and then further convert them to your customers and ultimately, your advocates.”</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">They want to know how professional you are and the authenticity your content so they can place their trust on you.</span></div>
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<b><i><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">“Your social media followers want to know if they are interacting with a real person.”</span></i></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">So most of the time, tweeting, posting, and commenting should be done in real time. So we should not rely much on using online tools like hoot suite to schedule posts. Also, you can go more personal in empathizing with people in your</span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;"> </span><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000;">online</span></a><span style="color: #cc0000;"> </span></span></b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #101010;">network, asking questions to know about their families, work, businesses, weekends, etc.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Your clients will love that type of interaction and in turn, this will further increase your relationship with them.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">The truth is that people easily do business with people they know than a total stranger they don’t know and the end result is that you have more potential leads.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Naturally, humans are emotional creatures and so you should take that into consideration when setting your</span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;"> </span><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000;">social media</span></a><span style="color: #cc0000;"> </span></span></b></span><b><span style="color: #c00000; font-family: "sans serif" , serif; font-size: 16pt;">strategy</span></b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">in place. Don’t lose site of the visual appeal of your page. When visitors view each of your pages, it should not appear plain but attractive because there is a good chance that they may not want to stay on the site.</span></span></div>
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<b style="background-color: transparent;"><i><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">“You might employ the best social media strategy in place; it's time, energy and money wasted if only a few people see it.</span></i></b><b style="background-color: transparent;"><i><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">”</span></i></b></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Network With clients And People In Your Industry</span></b></div>
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<span style="font-family: "sans serif" , serif; font-size: 16pt;"><b><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000;">Business</span></a></b></span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">is all about networking and interacting with the right business partners and potential clients and that is what Social Media is here for. You can follow people that you want to enact business with. Interacting with them by retweeting their tweets, liking their posts, commenting on their posts, sharing their posts, etc.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Extra Help:</span><br />
<br />
<a href="http://b2bmediaone.blogspot.com.ng/2017/02/4-b2b-public-relation-strategies-for.html" style="font-family: "sans serif", serif; font-size: 16pt;"><span style="color: #cc0000;">4 B2B Public Relation Strategies For An Online Digital World</span></a></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Be A Good Listener And Respond Always</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Being a good listener and responding always help people to connect with you. When something positive or negative is said about you or your business listen and give a cautious but yet an impactful and timely respond.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">In the first place, your customers are the reason why your</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><b><span style="color: #cc0000; text-decoration: none;">business</span></b></a></span> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">is existing, so when you take the time and effort to listen and respond to them it shows that they really matter to you.</span></span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Social Media Should Be Integrated With Traditional Marketing Style</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">You can also increase online traffic with being creative with your Press Release. This makes it more relevant and effective in this modern day online digital marketing terrain. When you embed your Press Release in social media, it is bound to make an impact! You will be getting more exposure from social media followers thereby increasing your brand awareness and increase your</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> </span><b><span style="color: #c00000; font-family: "sans serif" , serif; font-size: 16pt;">ROI</span></b><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">.</span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Use Proper Hashtags</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Hashtags are great</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20DIGITAL%20MARKETING"><b><span style="color: #cc0000; text-decoration: none;">online digital marketing</span></b></a></span> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">strategy tool when used rightly.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">When people search the subject of your hashtag, it can be a way of connecting you to existing customers and earning you new followers.</span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Your Posts Should Be Scheduled</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Being consistent is a vital key in social media marketing. It is important to always update your status in a regular manner to stay active in social media.</span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Many</span><span style="color: #101010; font-family: "sans serif" , "serif"; font-size: 16.0pt;"> <b><u><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/ONLINE%20MARKETING"><span style="color: #cc0000; text-decoration: none;">online</span></a></span></u></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">tools are there to help you schedule your post. <o:p></o:p></span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">More results are bound to be earned when you stay regular in <b>social media</b>.</span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">Use Facebook Ads</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Facebook ads can help your business to cut cost when implementing your marketing effort. They help you get to your target audience based on their Age brackets, educational qualifications, culture, races, religious inclinations, etc, help you grow your fan base, bring more awareness to your</span><span style="font-family: "sans serif" , serif; font-size: 16pt;"><span style="color: #101010;"> </span><b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000;">B2B</span></a><span style="color: #cc0000;"> </span></span></b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #101010;">brand and drive more traffic to your site.</span></span></div>
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<b><span style="background: teal; color: white; font-family: "sans serif" , "serif"; font-size: 18.0pt;">All Social Media Account Should Be Interlinked</span></b></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">Linking all of your</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/SOCIAL%20MEDIA"><span style="color: #cc0000; text-decoration: none;">social media</span></a></span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">accounts poised a great way to make your customers stay longer with you online. This helps to increase inbound traffic and reduce bounce rate. If a customer is actively connecting with you on one social media account, there's a good chance that they would want that connection with your other social media account as well.</span></span></div>
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<span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;">As a</span><span style="color: #101010; font-family: "sans serif" , serif; font-size: 16pt;"> <b><u><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B"><span style="color: #cc0000; text-decoration: none;">B2B</span></a></span></u></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">owner, correctly implementing these tools in your</span> <b><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">social media marketing strategy</span></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">can give your</span> <b><u><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"><a href="http://b2bmediaone.blogspot.com.ng/search/label/B2B%20SUCCESS%20TIPS"><span style="color: #cc0000; text-decoration: none;">business</span></a></span></u></b> <span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;">a quantum leap to the next level. See to it that you are using this social media tips for your business growth to the best of your advantage.</span></span></div>
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